Business and Industry-related Questions
What is the name of your business?
What is the nature of your business?
What products or services do you offer?
Who are your main competitors in the industry?
Any unique selling points or key differentiators of your business
Target Audience and Customer Persona
Who is your target audience? Can you provide details such as demographics, interests, and online behavior?
What are the typical pain points or challenges your target audience faces?
How does their target audience typically search for or engage with businesses similar to theirs?
Are there any specific customer personas or segments they want to target?
Existing Online Presence
Do they currently have a website? If yes, what is the URL?
What social media platforms are they currently active on, if any?
Facebook
Instagram
LinkedIn
Are there any existing SEO or social media efforts in place? If yes, what has been done so far?
Can they provide access to their website analytics, social media accounts, and any other relevant data?
Yes
No
SEO-specific Questions
Have you identified any specific keywords or phrases you want to target?
Are there any geographical locations or regions you want to focus on?
Do you have any content assets (blogs, articles, videos, etc.) that can be optimized for search engines?
SMM-specific Questions
Which social media platforms are your target audience most active on?
What are your goals for social media?
Brand Awareness
Lead Generation
Customer Engagement
Link to the existing brand guidelines or visual assets that should be incorporated into your social media presence
Are there any specific content themes or topics you would like to emphasize in your social media strategy?
Tracking and Reporting
What key performance indicators (KPIs) are important to you?
Website Traffic
Keyword Rankings
Social Media Engagement
How frequently would you like to receive reports on the progress and results of the SEO and SMM efforts?
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